When you begin speaking, you often get paid in a hug and a mug. This is not the way to pay our bills. Kathi and Michele got creative early in their careers to generate income at their speaking events. And they still use these items to increase their profit at events around the world.
Michele and Kathi share their 7 favorite and most cha-ching generating back of room items to sell at your speaking events. They’ll discuss why they work and how to integrate it into your business model. Plus they’ll share some ideas that don’t require a “back of the room” table to sell your great content.
Resources Mentioned:
Meet Your Hosts
Kathi Lipp
Author, Speaker, Communicator Academy Creator and CEO
Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Overwhelmed,” “Clutter Free,” “The Get Yourself Organized Project,” and “The Husband Project.”
She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”
She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.
Michele Cushatt
Author, Speaker, Mastermind Coach
As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.
She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.
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Great episode! Of course I just finished my first speaking gig and had nothing in the back of the room, but I was especially excited about the ideas that will help the listener re-enforce the message after the conference. Love it! Thanks for investing in us!
Excellent resource! Thanks. I immediately thought of the oversized scripture bookmarks we used for giveaways at my friend’s book launch. We have been giving them for free when people buy the book, but we could easily offer them for sale. It includes her branding and web address.
People love pens! We had some on the book table and had a few people ask if they could take one. She gave them away, I offered them free with purchase. We’re still learning. LOL we can sell those too.
Love this! Such fantastic and creative advice. I’m right in the middle of brainstorming new back of the room resources so this episode was well-timed. I’ll be sharing this episode with my speaker friends.
Do you include your SM, contact and website info on each of the items? i.e. Keychains, verse cards?