Writing a book is such an exciting time in an author’s life but what if you’re a first-time author? How do you launch a book? What if you don’t know anyone famous to help you promote your book?

Kathi Lipp and her friend, Cheri Gregory, co-author of “You Don’t Have to Try So Hard” talk about their re-release of this book as well as what the difference is between an influencer and a launch team.

In this Episode You Will Know:

  • How to launch a book.
  • How to create a launch team.
  • Why you need both influencers and a launch team.
  • What an example of a launch team application looks like so you can create your own.

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Special thanks to Cheri for joining me this week. Join us next week as we talk about what to do with your launch team.


Join us November 5-7, 2018, in San Jose, California for the conference designed for speakers.

Other conferences charge as much as $2,500 with half the attention Leverage offers. We want you to leave with a clear vision and practical steps to take immediate action in advancing your speaking career. We have made Leverage the “safest place to do the scariest thing” by carefully selecting our coaches and keeping our coaching groups small in size.

BONUS: Each attendee receives an individual marketing consultation with a member of the coaching team.

Just for our listeners!
Use this coupon code to save $150 on registration: CALISTENER



notice the needCheri Gregory is a teacher, speaker, author, and Certified Personality Trainer. Her passion is helping women break free from destructive expectations. She writes and speaks from the conviction that “how to” works best in partnership with “heart, too.” Cheri is the co-author, with Kathi Lipp, of The Cure for the “Perfect” Life and Overwhelmed.
Cheri has been “wife of my youth” to Daniel, her opposite personality, for twenty-eight years and is “Mom” to Annemarie (25) and Jonathon (23), also opposite personalities.
Cheri blogs about perfectionism, people-pleasing, highly sensitive people, and hope at www.cherigregory.com.

Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 16 books including “Clutter Free,” “The Get Yourself Organized Project,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.

Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers and her second book, I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is, was released on January 24, 2017. She launched her first Mastermind group in January 2017.

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