Welcome back! Thank you for joining us in part 2 of “Finding Your Niche” with Kathi Lipp and Michele Cushatt. Last week you learned why it’s important to find your niche and today you’ll learn how to find it. 

Kathi shares two very specific questions to help you with this. Even if you don’t know what your passion is and as Michele says, “When you can’t see the forest through the trees,” Kathi encourages you how to find out what your niche is in a very simplified way. If you’ve been wondering what your message is and how to pinpoint it and cultivate it, today’s episode is just for you.


In today’s episode, you will know:

  • What the 2 questions are that Kathi asks when it comes to finding your niche. 
  • Why asking yourself what your passionate about can help you find your specialty. 
  • What an example of expertise looks like when it comes to finding a niche. 
  • What it means when people keep asking you the same question. 

As promised, here is Kathi’s helpful sentence when narrowing down and clarifying your niche. Fill in the blanks with your own answers to help you find yours.

“I can offer ______ to ______ who are ______ about ______because _______.”







Finding Your Niche Part 2

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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. The podcast as an extension of Communicator Academy is just another way Kathi wants to serve her audience.

Michele Cushatt

Michele Cushatt

Author, Speaker, Mastermind Coach

As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.

She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.

Michele coaches multiple large-platform speakers in how to craft and deliver powerful presentations.
Michele authored Undone: A Story of Making Peace with an Unexpected Life with Zondervan Publishers and her second book, I Am: A 60-Day Journey to Knowing Who You Are Because of Who He Is, was released on January 24, 2017. She launched her first Mastermind group in January 2017 and is currently taking applications for her Fall 2018 Mastermind.

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