Kathi Lipp is back for the second episode of the Creating Killer Newsletter series with her newsletter editor Kelly Wilbanks. Last week they talked about Why Even Have a Newsletter. Today, they continue the discussion with the components of a great newsletter. Listen in to learn why it all starts with a great subject line, what is being accomplished in the introductory story and:


  • How we build a newsletter
  • Where to start
  • What are the specific components
  • How to promote within a newsletter







Links and Resources:

Kelly Wilbanks

Anna LeBaron

Susy Flory

Everything Memoir


Tonya Kubo

Barb Roose

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You are not going to want to miss next week’s episode on Crafting Your Newsletter!


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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Kelly Wilbanks

Kelly Wilbanks

Kelly Wilbanks lives with her husband and three young daughters in Eastern Washington. On any given day there is either a DIY project, gardening venture, or little mermaids in the hot tub. After overcoming several difficult obstacles in her life, Kelly has come to see anger as a super-power. She wants to help women wisely weaponize their passion to overcome any obstacle in their way. You will find stories of her mistakes and occasional triumphs on her Facebook page “Inspired Resourcefulness” or her website www.kellywilbanks.com.

Transcript of this Episode




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