Kathi Lipp is back for the second episode of the Creating Killer Newsletter series with her newsletter editor Kelly Wilbanks. Last week they talked about Why Even Have a Newsletter. Today, they continue the discussion with the components of a great newsletter. Listen in to learn why it all starts with a great subject line, what is being accomplished in the introductory story and:
- How we build a newsletter
- Where to start
- What are the specific components
- How to promote within a newsletter
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Meet Your Hosts
Author, Speaker, Communicator Academy Creator and CEO
Kelly Wilbanks lives with her husband and three young daughters in Eastern Washington. On any given day there is either a DIY project, gardening venture, or little mermaids in the hot tub. After overcoming several difficult obstacles in her life, Kelly has come to see anger as a super-power. She wants to help women wisely weaponize their passion to overcome any obstacle in their way. You will find stories of her mistakes and occasional triumphs on her Facebook page “Inspired Resourcefulness” or her website www.kellywilbanks.com.
Transcript of this Episode