Kathi Lipp and Kelly Wilbanks are continuing the conversation on how to create a killer newsletter. In the first week we talked about why we should have a newsletter. The second week all things newsletter content were discussed. Now, Kathi and Kelly show us how to craft the newsletter into something that people actually want to read. Listen in to learn how to focus on the audience who is receiving the newsletter, the importance of staying committed to the core promise and:


  • How to determine the balance of  including links and other extras 
  • How to track all of those great ideas….or conquer up ideas when you’re at a loss
  • How to handle unsubscibers







Links and Resources:

Kelly Wilbanks

Anna LeBaron

Susy Flory

Everything Memoir

James Rubart

Ginny Yttrup

Cheri Gregory



Writing at the Red House

W@TRH Create a Killer Newsletter Download

You are not going to want to miss next week’s episode on How to Make Your Newsletter Something People Look Forward To!


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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Communicator Academy Creator and CEO

Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”

She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”

She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Kelly Wilbanks

Kelly Wilbanks

Kelly Wilbanks lives with her husband and three young daughters in Eastern Washington. On any given day there is either a DIY project, gardening venture, or little mermaids in the hot tub. After overcoming several difficult obstacles in her life, Kelly has come to see anger as a super-power. She wants to help women wisely weaponize their passion to overcome any obstacle in their way. You will find stories of her mistakes and occasional triumphs on her Facebook page “Inspired Resourcefulness” or her website www.kellywilbanks.com.

Transcript of this Episode




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