Kathi and her amazing and very nichey co-host, Michele Cushatt are encouraging us in finding our niche today! Sometimes communicators struggle to narrow in and get very specific about our niche. In this very candid “best of” episode Kathi and Michele take us through seven reasons for finding our niche, as well as some reasons why we may resist a specific niche. Listen in to find out what these are including:
- It makes you less competitive in a good way
- It helps us get a book contract
- It keeps us focused
Links and Resources:
Meet Your Hosts
Kathi Lipp
Author, Speaker, Communicator Academy Creator and CEO
Communicator Academy founder, Leverage: The Speaker Conference creator and master instructor Kathi Lipp, is a national speaker and author of 17 books including “Clutter Free,” “Overwhelmed,” and “The Husband Project.”
She is a frequent guest on radio and TV, and has been named Focus on the Family radio’s “Best of Broadcast.”
She is the host of the popular podcast “Clutter Free Academy with Kathi Lipp.”
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’ s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence and be the person God made them to be, inspired her creation of Communicator Academy. Her newest adventure, is The Red House where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Michele Cushatt
Author, Speaker, Mastermind Coach
As an experiened keynote speaker and emcee, Michele Cushatt’s speaking experience includes Women of Faith, Compassion International, and various retreats, conferences and events held across the country. She has also led radio, video and audio recording projects.
She co-hosted with Michael Hyatt on the popular This Is Your Life podcast. In addition, Michele serves as part of the Dynamic Communicators International leadership team, led by best-selling author and sought-after speaker Ken Davis.
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Oh my goodness, Kathi and Michele, this episode was such an eye opener for me! Strangely, I know what my niche is (mature Christian women who want to engage in DEEP Bible studies and are tired of, as one reader explained, “fill-in-the-blank” Bible studies). My readers love the in-depth Bible studies I write and teach, but I have failed in my efforts, for example, on social media, to truly TARGET my niche market in order to find those readers. Instead, not currently having a wide reach, I thought I needed to cast a wider net. Thank you for sharing your experiences and wise counsel. I’m greatly encouraged by what you shared 🙂