Are you trying to create engaging content? Today, Kathi Lipp is back with Erin MacPherson, an author and marketing strategist, to discuss how to create content that grows your audience but also serves them.
In this episode, Kathi and Erin talk about:
- What content does well on which platforms.
- Where Erin goes for content inspiration.
- How to make content that engages your audience.
Listen in and learn everything you need to know to create the content you’ve always wanted to share. Tune in next week to find out how to take all your ideas and put them into a content plan.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Erin MacPherson
Head of content and editorial at DigitalMarketer
Erin MacPherson is the Head of content and editorial at DigitalMarketer. She is also an author whose books include Hot Mama: 12 Secrets to a Sizzling Hot Marriage (which she co-authored with Kathi Lipp), The Christian Mama’s Guide series, and Free to Parent. She has been a featured columnist for numerous websites and publications, including MOPS International and MomSense Magazine. Erin and her husband, Cameron, reside in Austin, Texas, with their three children.
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