What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to excite, ascend, and advocate.

This dynamic duo will walk us through the steps to brainstorm, narrow down, and implement content in four key categories:

  • Increase awareness of your brand.
  • Encourage engagement with your content.
  • Grow the number of subscriptions to your email list.
  • Nurture your audience and help each person ascend to the next level of involvement.

The way you are going to reach people is through day-to-day interaction on social media and other online pathways. It is hard work, but it is worth it to change lives through great content and consistent connection. Listen in and let Kathi and Erin show you how!

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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Erin MacPherson

Erin MacPherson

Head of content and editorial at DigitalMarketer

Erin MacPherson is the Head of content and editorial at DigitalMarketer. She is also an author whose books include Hot Mama: 12 Secrets to a Sizzling Hot Marriage (which she co-authored with Kathi Lipp), The Christian Mama’s Guide series, and Free to Parent. She has been a featured columnist for numerous websites and publications, including MOPS International and MomSense Magazine. Erin and her husband, Cameron, reside in Austin, Texas, with their three children.

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