What is a funnel and when do you need one? Listen in as Kathi talks with her favorite guest, Roger Lipp, about taking your readers and listeners on a journey using these five steps:

  1. Build awareness through consistent and quality content.
  2. Connect with those who are newly acquainted with your ministry or business.
  3. Offer more to your “tribe” of followers.
  4. Give extras to your customers and acknowledge their feedback.
  5. Encourage advocates to share their experience with others.

Kathi and Roger share how to establish a strategy for transition between each step and challenge you to love people well, no matter where they are in the process.  

Listen in and be encouraged to connect with people, provide value, and figure out your next steps to support your audience!

Looking for more helpful content to build your writing business or ministry? Come join us over at Kathi Lipp’s Writing at the Red House Facebook group

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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Roger Lipp

Roger Lipp

Roger is a productivity and quality engineer for a Fortune 50 company.

Roger helps teams reach their full productivity potential by teaching them practical and simple steps to reach their goals. Roger and his wife, author Kathi Lipp, teach communicators how to share their message through social media and email marketing.

He and Kathi coauthored Happy Habits for Every Couple with Harvest House Publishers.

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