Have you ever struggled to build your author brand? If so, this is the episode for you. Today, Kathi is talking with Joy Groblebe, who is the Content Marketing Director for Dayspring. Beyond simply defining a brand, Joy shares some of her insight into how we, as authors, can begin to conceptualize our own unique brand.

Listen in and learn:

  • The importance of knowing your primary audience.
  • Why a pre-published author needs a brand.
  • How to involve Jesus in your brand.

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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

Joy Groblebe

Joy Groblebe

Content Marketing Director

Joy Groblebe is a wife, mom of four, and the Content Marketing Director at DaySpring Cards.

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