Does the idea of marketing your book overwhelm or scare you? If so, this episode from the Path to Published conference is perfect for you. Today, Kathi is talking with Michele Cushatt about the first two steps to bake marketing into your book. This not only makes marketing so much easier but also will help save you so much time down the line.​

Listen in and learn:

  • Why you have to market your book.
  • The three phases of book writing.
  • How to start baking marketing into your book.

Marketing your book might feel overwhelming, but it doesn’t have to be. Come back next week to learn the rest of the steps (plus a bonus step) for how to finish baking marketing into your book.

Want to join the upcoming Path to Published conference in March 2024 for free? Enroll in the Writing at the Red House Collective! From October 18-21, you’ll have access to the flash sale price of only $379, which is half of the normal price.

Sign up here to be notified when Part 2 of this series is released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

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Meet Your Hosts

Kathi Lipp

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at

Michele Cushatt

Michele Cushatt


A storyteller at heart, Michele Cushatt communicates on leadership, resilience, and faith in the hard places. An experienced executive and three-time cancer survivor, Michele is a (reluctant) expert on trauma, faith, and our deep need for authentic connection. She lives in Colorado with her husband and six children. Learn more at

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