428 – Keep It Simple: Building a TikTok Following Through Authenticity
In this episode of Writing at the Red House, Kathi Lipp sits down with TikTok creator Lauren to unpack the power of authentic content creation. With a quarter-million followers and a full-time job, Lauren demonstrates how simplicity and consistency can lead to meaningful audience connection.
Listeners will discover:
– How Lauren accidentally grew her following through simple garden and cooking videos
– The importance of consistent posting times and basic hashtag strategy
– Why authenticity trumps perfection in content creation
– Tips for balancing content creation with family life
– The value of keeping social media fun and pressure-free
Links & Resources Mentioned:
Lauren’s TikTok: totesma_goats
Kathi’s Favorite Things:
To help out the show
Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one.
Subscribe on Apple Podcasts or subscribe to our list now and never miss an episode or blog.
Meet Your Hosts
Kathi Lipp
Author, Speaker, Writing at the Red House Creator and CEO
Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.
Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.
Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com
Lauren
Lauren is a TikTok creator with over 250,000 followers. She started making TikTok videos, primarily sharing her home-cooked meals and budget-friendly recipes, as a hobby rather than a career. Her straightforward, relatable video style and willingness to show the “outtakes” has resonated with her large audience.
While the TikTok income provides some supplemental income, it is not Lauren’s primary source of earnings. She maintains a full-time job and is a busy parent to 5 young boys. Lauren tries to keep her TikTok creation process fun and not let it take over her family life. She posts consistently, often daily, and has learned strategies like using relevant hashtags and posting at optimal times to maximize views.
Lauren is a pragmatic, down-to-earth person who is using TikTok as a creative outlet to connect with others, rather than as a path to fame or fortune. You can find Lauren on TikTok at totesma_gotes
430 – How to Turn Your Personal Story into a Published Book – Part 2
We're taking some time...
429 – How to Turn Your Personal Story into a Published Book – Part 1
We're taking some time...
427 – Automating Your Writing: How Motion Can Simplify Your Schedule
In this episode, Kathi...
Podcast: Play in new window | Download
