Feb 28, 2018 | Blogging, Marketing, Website
By Laura Christianson In my first article in this series on websites, we took a big picture view, looking at five ways to ramp up your website’s “curb appeal” or attractiveness factor. Today, we’re focusing on the Home page, where visitors usually land first. A Home...
Feb 26, 2018 | Blogging, Podcast, Social Media
Almost everything we do as communicators is a partnership, so learning to be a good partner is vital to sharing our message. It’s as important to be a good host to a guest blogger as it is to be a good guest blogger. Join Kathi and Michele as they chat about how...
Jan 17, 2018 | Blogging, Marketing, Website
By Laura Christianson What’s the first thing someone notices when they pull up in front of your home? At my house, it’s probably the attractive array of trees, shrubs and a winding river rock streambed. Our front yard remodel vastly improved our home’s curb appeal....
Dec 13, 2017 | Blogging, Marketing, Website
By Laura Christianson Laurie is a soon-to-be blogger who’s diligently searching for the perfect web address to represent her new author brand. Or, as she puts it, “I’m banging my head against my desk. Repeatedly.” The head-banging is because the domain Laurie wants –...
Dec 11, 2017 | Author Tips, Blogging, Podcast
Listen In Do you have a blog and want to expand your readership? Do you wish you could post on another’s blog? In this episode, hosts Michele Cushatt and Kathi Lipp break down the 10 best practices for writing a guest blog post and the secrets for success. Guest...
Nov 21, 2017 | Blogging, Marketing, Website
By Laura Christianson Do you, website, take this blog to be your spouse, to have and to hold from this day forward, as long as you both shall live? I do. In my previous post, we explored why your website and blog should “get married” and live happily ever after on the...
